AI-Powered Employee Monitoring: How CleverControl Can Enhance Performance Evaluation
Nowadays, artificial intelligence tools are experiencing a boom and intertwine into most spheres of our lives - from music streaming services to banking. And it was only a question of when AI will find its way into employee monitoring.
Monitoring employee performance is tedious and time-consuming: tracking employees' work hours, daily activities, task completion, and distractions may take a significant portion of a manager's workday. Besides, manual performance evaluation is often biased: managers may discriminate against certain employees without realizing it. Modern employee monitoring solutions can partially solve this problem. They automatically analyze activity logs and present the results as convenient summaries of the key performance metrics and, sometimes, productivity scores. However, these statistics usually have the same benchmarks for all and rarely consider the employee's position and industry standards. 2 hours on Instagram is a clear sign of unproductivity for an IT specialist, but a significant part of the job for a content manager. As such, common activity summaries often leave managers guessing how productive the employee actually is.
AI employee monitoring software offers a different, finer approach. CleverControl's AI Scoring feature provides a granular analysis of employees' activity considering their position and industry expectations which makes its assessments much more precise than usual productivity statistics.
How CleverControl's AI Scoring Works
As an employee monitoring solution, CleverControl can collect extensive, sometimes sensitive, information about an employee's activity. However, to protect employee privacy, AI Scoring analyzes only a portion of the activity logs necessary for productivity evaluation. The data is anonymized before the analysis to add extra privacy protection. Here is what AI Scoring analyzes:
Industry: Knowing the company's industry, AI monitoring compares employees' activity to the field-specific benchmarks for application and website usage.
Employee Position: The information about the employee's position allows AI to fine-tune further assessments based on expected work patterns and web and application usage.
Website and Application Usage: CleverControl's AI employee monitoring examines application and website usage logs and duration to find activities related to work and potential distractions.
Artificial Intelligence analyzes gathered information, compares the employee's activity to expected app and web usage patterns, and categorizes activities as productive or unproductive. Based on this categorization, it calculates individual productivity scores. More than that, AI Scoring provides a brief, yet insightful clarification of these scores, overviewing the employee's work patterns and highlighting unproductive activities.
As a result, the manager gets more than the automatic productivity score; they get a personalized evaluation that considers the industry and position specifics and explains why the employee is unproductive.
Using AI Scoring offers a world of benefits for businesses:
- AI-driven scoring provides an unbiased data-driven evaluation of employee performance.
- Detailed explanations and categorization help managers identify areas where employees may need additional support or training.
- Data-driven insights empower managers to make informed decisions regarding promotions, rewards, and performance improvement plans.
- AI can pinpoint inefficiencies and time-wasting activities and help employees improve their time management and productivity.
The best part of AI Scoring is that it does not require technical knowledge to set up and use. Despite the seeming complexity, all that is needed is to enable the feature and input the business industry and employees' positions. AI Scoring will work in the background and provide insights in the dedicated dashboard section.
Wrapping up, Scoring is a powerful AI tool for tracking and managing workers. If you want to learn more about it, check out this article. Let's check and see how the feature works in practice.
How Businesses are Using CleverControl: Practical Cases
We contacted representatives of three businesses that have been using CleverControl's AI monitoring for several months. We asked them about the challenges they face in monitoring employee performance and if AI Scoring helps them solve them.
Case 1: Boosting Sales Team Productivity
The first business, a tech company specializing in custom software development, wanted to investigate its sales team's underperformance. Although the team was highly experienced and engaged, they consistently fell short of their quarterly sales plans.
The company implemented CleverControl and decided to test its new feature - AI Scoring - to gain deeper insights into the team's activities. The management hypothesized that the team was not as engaged and spent work hours on non-work-related activities.
AI monitoring in the workplace did not confirm this hypothesis. The analysis uncovered significant inefficiencies in the sales process. It revealed that many salespeople were spending a disproportionate amount of time on administrative tasks, such as data entry and report generation, rather than focusing on building relationships with potential clients.
Based on the AI analysis, the management changed several operations flows and automated some processes to reduce the paperwork for the sales team. Sales representatives could spend more time on high-value activities, such as prospecting, pitching, and closing deals. As a result of these optimizations, the sales team's productivity increased by 17%.
Case 2: Improving Customer Support
The second company we spoke to sells video surveillance systems for transport and provides 24/7 customer support. Its clients are spread across several time zones, and so is their remote customer support team. The company was struggling to maintain consistent service quality. Some agents were highly efficient and resolved issues quickly, while others were slow and often left clients' questions unanswered. This inconsistency led to frustrated customers and increased customer churn.
The management decided to analyze remote agents' performance with employee tracking software and chose CleverControl for its AI monitoring functionality.
The AI identified the top-performing agents, who consistently exceeded expectations of efficiency and customer satisfaction. As expected, these agents' activity was mainly in messengers dedicated to client communication, with little to no distractions.
On the contrary, underperforming agents spend most of their time on messengers for internal communication or search engines rather than client communication. After reviewing detailed logs of their work hours, the management concluded that the agents significantly lacked the necessary technical knowledge to provide support to the customers.
The company arranged targeted training to eliminate these knowledge gaps which led to improved performance. The management also recognized and rewarded top performers, boosting morale and incentivizing high performance.
Case 3: Investigating Declining Productivity
Our third client, a marketing agency with a remote team, experienced a decline in some of their employees' performance. Managers were concerned about the drop in productivity and were unsure of the underlying causes.
The company implemented CleverControl with AI Scoring to analyze the team's work patterns. AI monitored the employees' usage of marketing tools, communication platforms, and other software.
AI Scoring showed that some employees spend significant parts of their workday on social media, video streaming services, and other non-work-related websites. These distractions negatively affected their performance.
The company had to limit these non-work-related sites during work hours to encourage a more focused workspace. These measures paid off, and employees' performance gradually improved.
Final Thoughts
Accurate performance assessment is key to the growth and development of any business. Traditional methods are often time-consuming and rely on subjective evaluations and limited data. AI employee monitoring software like CleverControl offers a more objective and accurate approach.
By analyzing employee activity logs and industry-specific benchmarks, CleverControl's AI Scoring provides valuable insights into work patterns and identifies inefficiencies and areas for improvement. This data-driven approach allows managers to make informed decisions, optimize team performance, and boost productivity.
Our clients' cases demonstrate how efficient AI Scoring can be for businesses in various industries. With its help, companies can identify top performers, training needs, and distractions. Addressing inefficiencies, they can improve customer satisfaction, reduce costs, and drive revenue growth.
We encourage businesses to explore the potential of AI tools, such as CleverControl, for tracking and managing workers. By embracing these innovative solutions, organizations can unlock their full potential and achieve sustainable success.