If your company has several different target audiences, it is pointless to talk to all of them in the same language. Make multiple questionnaires, each of which will be clear to each employees category.
7 Common Mistakes in Employee Engagement Survey
There is a case of one European production company that bought an expensive international methodology for the internal survey and invited all employees – from office managers to production workers – to fill out the form. But while the office employees were not bothered by the questionnaire at all, the workers deemed questions like "Do you collect antiques?" to be inappropriate. As a result, they refused to take the survey, because they felt like it was humiliating.
Your sole goal is to conduct a survey
