En unas condiciones de mercado en constante cambio, actualizar la imagen interna y externa de la empresa empleadora es muy importante. Conseguir la mejor experiencia, reimaginarla en el contexto de la empresa y dar un salto adelante es lo que hacen los líderes del mercado dejando continuamente atrás a sus competidores. Y CleverControl conoce al menos 3 formas diferentes de trabajar eficazmente con la marca empleadora, todas ellas con éxito demostrado en la práctica de grandes empresas.
Organizar una incubadora de empresas que aproveche el potencial de los empleados durante el desarrollo de nuevos proyectos creativos.
This idea was implemented by a Russian company "BioVitrum". The results of this project were forthcoming. Employees of the company who shared its mission and values with the help of business incubators have created more than 10 large-scale projects, each of which takes into account the interests and needs of both customers and employees. This project allowed conducting training events throughout Russia free of charge and attracting the world's leading experts in the training of Russian employees.
Servicio secreto. Los clientes se convierten en parte de la empresa: participan en la producción y en la vida corporativa, como en los festivales y concursos.
This success story is owned by AmRest. The project has helped in keeping a high percentage of sales in relation to the previous year, even in comparison with competitors (sales growth of 12% in the base business), receiving funds from investors for the company's growth, and improving employee engagement.
Y, por último, la creación de una herramienta de moda super-reclutadora como es el LookBook de los empleados.
The company "Two Chopsticks" knows how to achieve stunning results with this tool. According to a survey of retail employees, 89% are satisfied with their own job, 73% of employees of the company Fashion House would recommend it to their friends as an employer. Turnover in the first two weeks of internship of a new retail employee has decreased by 37%, and the training of a new employee now lasts 1 month instead of 3, however by the end of the internship new employee reaches average earnings of an experienced employee. And the performance of coaches has tripled.
